The second result in the URL bar will be a search result to allow users to conduct a web search exactly as it was entered.
If instead you would like to enable the ability to have your domain appear as a valid URL and to disallow the browser from ever searching that term using the first result that matches it, add the pref `browser.fixup.domainwhitelist.YOUR_DOMAIN` (where `YOUR_DOMAIN` is the name of the domain you'd like to add), and set the pref to `true`. The URL bar will then suggest `YOUR_DOMAIN` when the user fully types `YOUR_DOMAIN`. If the user attempts to load that domain and it fails to load, it will show an "Unable to connect" error page.
The second result in the URL bar will be a search result to allow users to conduct a web search exactly as it was entered.
If instead you would like to enable the ability to have your domain appear as a valid URL and to disallow the browser from ever searching that term using the first result that matches it, add the pref `browser.fixup.domainwhitelist.YOUR_DOMAIN` (where `YOUR_DOMAIN` is the name of the domain you'd like to add), and set the pref to `true`. The URL bar will then suggest `YOUR_DOMAIN` when the user fully types `YOUR_DOMAIN`. If the user attempts to load that domain and it fails to load, it will show an "Unable to connect" error page.